Australia’s best-selling EVs halfway through 2024

Posted on July 4, 2024Comments Off on Australia’s best-selling EVs halfway through 2024

There are just six months left in 2024 – or we’ve just completed six months of the year, depending on your outlook – and Australia’s electric vehicle (EV) sales race is shaping up to be anything but a tight contest.

Against an overall market which is 8.7 per cent up on 2023’s record numbers with 632,412 vehicles delivered so far this year, EVs have contributed 50,219 sales – though this doesn’t include Polestar figures after it stopped reporting VFACTS data.

This figure is up by 16.5 per cent on the same period last year, though EVs still only account for less than eight per cent of the new vehicle market.

If not for global leader Tesla, it would be a very different story, as the US EV giant’s Model Y SUV and Model 3 sedan have combined for 23,116 sales in the opening half of 2023, experiencing a drop on last year’s results and rarely dipping below half of the market share.

While its challengers aren’t closing in at an alarming rate, BYD has proven – both in Australia and overseas – to be its nearest competitor, occupying third, fourth and sixth on the sales charts with its Seal sedan, Atto 3 SUV and Dolphin Hatchback.

The MG 4 continues to outperform its Dolphin and GWM Ora rivals by placing itself fifth amongst the EV market, well and truly making use of the brand’s new-generation platform.

Perhaps surprisingly given their price, the BMW iX1 (the electric X1) and i4 (electric 4 Series Gran Coupe) are among the most popular EVs in Australia, outselling the Kia EV6 and Volvo’s C40/XC40 Recharge twins.

Volvo’s new EX30, the carmaker’s cheapest EV, appears to be a great success for the brand locally, debuting in May and already slotting into 11th place for the year, usurping its Polestar 2 cousin which has received price cuts to try and climb up the sales chart.

Interestingly, 39 of the 64 EVs on sale in Australia come from electric-only nameplates, and all but one of the 15 best-sellers account for at least half of a model’s sales – even if they have slightly different names.

Despite receiving price cuts to become Australia’s cheapest EV, the GWM Ora hasn’t been able to move from its 16th position in the sales charts, and it’s at risk of losing the spot to the more expensive Toyota bZ4X, the Japanese giant’s first EV in local showrooms.

Australia’s only factory-backed electric ute, the LDV eT60 continues to contribute little to the brand’s sales, with just eight examples delivered so far this year – accounting for less than a quarter of a percent of T60 sales.

Model EV sales (H1 2024) Total sales (H1 2024) EV models’ share of model sales
Tesla Model Y 12,516 12,516 100%
Tesla Model 3 10,600 10,600 100%
BYD Seal 4092 4092 100%
BYD Atto 3 3726 3726 100%
MG 4 2771 2771 100%
BYD Dolphin 1248 1248 100%
BMW iX1 1237 2255 (includes X1) 54.9%
BMW i4 1177 1345 (includes 4 Series Gran Coupe) 87.5% 
Kia EV6 1060 1060 100%
Volvo C40/XC40 Recharge 1023 1987 51.5% 
Volvo EX30 1001 1001 100%
Polestar 2 950 950 100%
Hyundai Kona Electric 892 892 100%
MG ZS EV 640 11,809 (includes ZS and ZST) 5.4%
Mercedes-Benz EQA 624 624 100%
GWM Ora 592 592 100%
Toyota bZ4X 555 555 100%
BMW iX3 545 1884 (includes X3) 28.9%
Hyundai Ioniq 5 541 541 100%
Mercedes-Benz EQE SUV 516 516 100%
BMW iX2 428 728 (includes X2) 58.8%
Kia Niro EV 422 828 50.9%
Ford Mustang Mach-E 326 326 100%
Kia EV9 313 313 100%
Subaru Solterra 278 278 100%
Cupra Born 259 259 100%
Hyundai Ioniq 6 233 233 100%
BMW iX 225 225 100%
Peugeot e-2008 207 285 (includes 2008) 72.6%
Nissan Leaf 190 190 100%
Renault Megane E-Tech 171 171 100%
Porsche Taycan 163 163 100%
Mercedes-Benz EQB 152 152 100%
Audi Q8/SQ8 E-Tron 112 228 (includes Q8) 49.1%
Lexus RZ450e 109 109 100%
Mercedes-Benz EQE 91 91 100%
LDV eDeliver 7 85 85 100%
BMW i5 75 228 (includes 5 Series) 21.4%
Fiat/Abarth 500e 133 290 (includes 500) 45.9%
Mercedes-Benz EQS SUV 68 68 100%
Audi e-Tron GT 66 66 100%
Mercedes-Benz EQC 66 66 100%
Mini Cooper E/SE 64 776 8.2%
Peugeot e-Partner 61 282 (includes Partner) 21.6%
Genesis GV60 46 46 100%
Genesis Electrified GV70 46 452 (includes GV70) 10.2%
Lexus UX300e 46 493 9.3%
Renault Kangoo Z.E./E-Tech 42 42 100%
Kia EV5 40 40 100%
Ford E-Transit 27 816 (includes Transit) 3.3%
BMW i7 23 44 (includes 7 Series) 52.2%
Mini Countryman E/SE 14 445 3.1%
Rolls-Royce Spectre 11 11 100%
LDV eT60 8 3399 (includes T60) 0.24%
Mercedes-Benz EQV 7 7 100%
Mercedes-Benz EQS 6 6 100%
Jaguar I-Pace 5 5 100%
Mercedes-Benz eVito 4 250 (includes Vito) 1.6%
LDV eDeliver 9 3 1609 (includes Deliver 9) 0.19%
Mazda MX-30 Electric 3 93 3.2%
Audi Q4 1 1 100%
Genesis Electrified G80 1 28 (includes G80) 3.6%
LDV MIFA 9 1 254 (includes MIFA) 0.39%

MORE: VFACTS: Australia’s best-selling EVs in 2024 so far